Property Vision India

Overview

Property vision India boosted their impressions by 310% while their conversations expanded by 40% on social media platform. Although, their business gained a national level popularity, still targeting campaign on a local level.

Property Vision, situated in Gaur City Center, Noida Extension, is a leading property dealer dedicated to providing top-notch real estate solutions. With a deep understanding of the local market, they offer a wide range of properties, from residential to commercial spaces, ensuring that clients find the perfect match for their needs. Their commitment to transparency, reliability, and customer satisfaction has made them a trusted name in the Noida Extension real estate landscape.

Challenges

High Competition: The crowded real estate market in Noida Extension made it challenging to differentiate Property Vision from other property dealers. Target Audience Engagement: Engaging potential clients who were genuinely interested in buying property was difficult amidst a wide audience with varying needs. Content Saturation: The abundance of real estate-related content on social media platforms made it hard to create posts that could stand out and attract significant engagement. Ad Performance Variability: Inconsistent performance of paid social media campaigns, coupled with rising costs, complicated efforts to generate leads efficiently. Algorithm Changes: Frequent updates to social media algorithms affected the organic reach of content, requiring constant strategy adjustments. Lead Quality: Ensuring that the leads generated were of high quality and likely to convert into actual clients was a persistent challenge. Building Trust: Establishing credibility with potential buyers online was crucial, particularly in a market where real estate investments are substantial.

Solutions

To build trust, Aneda ensured that all social media communications were consistent, transparent, and focused on establishing Property Vision as a reliable real estate partner.

  • Unique Selling Proposition (USP) Development: Aneda emphasized Property Vision's unique strengths, such as their deep local market knowledge, to differentiate them from competitors.
  • Targeted Content Creation: To engage serious buyers, Aneda created personalized content tailored to the specific needs and preferences of the target audience.
  • Innovative Content Strategies: Aneda employed creative and visually appealing content, including virtual tours and client testimonials, to stand out in a saturated market.

Scoreboard

  • +2.64% sessions
  • +12.35% average session duration
  • +25.47% pageviews
  • -53.21% bounce rate
  • +22.23% pages per session
  • +22.23% growth in sales

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